With paper prices rising, what can nonprofits do to ensure their year-end mailings are timely and cost-effective?

In this webinar, Brianna Klink reveals how to use your donor data to set achievable fundraising goals and pursue more successful strategies.

In this webinar, Brianna Klink reveals a 4-step process for maximizing your fundraising data.

Corona beer faced a tough decision. With coronavirus raging, should they pursue a $40 million marketing campaign, pause it, or stop it entirely? Nonprofits debated the same choices before the spring 2020 fundraising season. Learn how data made a difference for both.

A clean donor database means better deliverability for your appeals, more donations, and fewer donor complaints. And you really can clean your data yourself — if you take on our first “Love Your Donor Data Challenge.”

In this video, Brianna Klink looks at how to create a basic data dashboard to drive sound fundraising strategy in your nonprofit.

Take on tricky donor database errors caused by nicknames and foreign language characters with this step-by-step guide. It’s part 3 of our data hygiene series.

Studies show that donors read their own names first and then decide whether to keep reading your donation letter. You need to do everything you can to make sure those names are correct – and these donor data fixes can help.

This blog is the first in a series on data hygiene. We look at why a clean donor database will help you connect better with donors and save you time (and money!). Plus, get step-by-step instructions on how to fix common data issues.

It’s frustrating when a donation request letter doesn’t perform. But before you switch formats to a postcard or go completely digital, consider this simple explanation instead.

Smart string strategy could mean the difference between a donation to your organization, or a mailing that goes straight to the recycling bin.

Vanity metrics are rarely correlated to real outcomes, like increasing donations so you can provide more meals to people in need. Your nonprofit’s mission is why you exist. And everything you do, including PR, should contribute to that mission in some way. 

Truly successful fundraising, the kind that builds a relationship and earns repeat donations, runs on data. A good database can tell you exactly who to mail, what to mail them and when they’re most likely to give a donation. It’s time to leave Access and Excel behind—without breaking the bank or your back.