Gain Donors
Tools to re-engage & acquire donors
Do you consistently ask, thank, and report impact back to donors throughout the year? Is your donor retention rate at or above the national average?
If you answered yes, you may be ready to acquire new donors. Read on!
Acquisition is critical to replace the large amount of donors who lapse each year. But acquisition is also the most expensive fundraising activity — and it takes the longest to return your investment.
For these reasons, Abeja helps nonprofits like yours cultivate warm prospects of friends and acquaintances first — before buying a cold list of strangers.
WARM ACQUISITION SERVICES
Most nonprofits are sitting on a treasure trove of warm contacts who have yet to donate. By “warm” we mean that they already know your name and your mission. That means that they will be much easier — and cheaper — to convert to donors than strangers.
Reverse Email Append
Do you have a sizeable number of non-donor records that only have email addresses? Abeja can use a reverse email append to add physical address information to these records via a third-party data provider.
Nonprofits regularly append their lists before their year-end campaign. There are two benefits to this:
They ensure that more of their database receives their donation letters, which typically have a much higher response rate than emails.
People tend to give bigger gifts to a mail piece vs. any digital tactic.
Almost any nonprofit can afford a reverse email append, and reap the rewards!
“WTAP is thrilled with the results of our append! We obtained 62% of previously missing mail addresses.”
Test Campaigns
You have an idea that needs testing. Maybe you want to know what message will generate the most gifts from deeply-lapsed donors vs. warm prospects. Or whether a different mail format will generate the same or even better results.
Abeja can help you design a valid test, create a test appeal, and analyze the results for statistical significance.
COLD ACQUISITION SERVICES
You’ve already made the most of your warm contacts. And you know you have a best-in-class donor experience. That is, you’re confident that you can move most new donors from their first gift to the second donation, and beyond.
Even better, your leadership team has nerves of steel. They’re patient enough to wait 12-24 months to return positive net income.
List Brokering & Acquisition Letter
In this case, Abeja can act as your list broker to obtain one or more cold acquisition lists for prospective donors. Our team will work with you to understand your ideal donor persona and source appropriate list options.
From there, our experts will create an acquisition letter, gain clearance from the data owner, purge your current donors from the cold list, and manage production of your mailing.
“The team at Abeja has helped us to build a strategy, focus our resources, and implement a more consistent and high-quality direct mail program.”