Is your fundraising team stressed by never-ending revenue goals? Here’s how managers can break that cycle and help their fundraisers feel more supported in the year ahead.
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Nonprofit jargon serves a purpose when you use it with co-workers. But in donation letters, jargon makes it hard for donors to understand you. Here are 10 words to cut from your copy.
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It’s frustrating when a donation request letter doesn’t perform. But before you switch formats to a postcard or go completely digital, consider this simple explanation instead.
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Nonprofit annual reports have a bad reputation. But when done well, they can be a vital tool to retain and grow gifts from the donors you have — and even inspire the donors you don’t have.
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Abeja is marking its 5th anniversary with the launch of a new website! The new website features a fresh look and a clear message about our passion for serving nonprofit organizations.
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The new 2018 M+R Benchmarks Study shows a dramatic drop in online giving revenue growth. We look at the top findings from the report, and examine how you can use the data to perfect your strategy and stay on track toward your goals.
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I’ve had the honor of serving alongside some truly talented fundraisers. A recent article on leadership got me thinking about these fundraising leaders, and how easy it is for nonprofits to veer off course without them.
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A grumpy note from a donor can spoil your day. But if you’re open to learning, you may discover new ways to improve donor stewardship and boost donor retention rates.
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On many days, working at a nonprofit in general (and then more specifically, being a fundraiser) will just break your heart. Over and over and over. Why do we continue to bloody our heads on that massive wall called the third sector? Here are four reasons why.
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My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.
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No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.
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Humans say they want grammatically perfect prose. But the truth is that they crave short, chatty copy that makes them feel something special. And for most of us, that’s incredibly hard to do well. To help, our team created this Storytelling Treasure Map.
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Stories invite a deeper relationship with your donors. But if you fail to tell great stories – consistently throughout the year – your fundraising revenue will likely suffer. That’s why I want to teach nonprofits how to spin gold, using the 7 basic story plots.
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Do you tell your fundraiser you love them enough? In most nonprofits, the answer is no. That’s why Abeja Solutions created these fun valentines to share with that special fundraiser in your life.
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I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.
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There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.
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Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.
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Great writing helps to develop strong relationships with donors. It snags grants and helps your community to understand and care about the complex need that your programs solve. Master these 5 tips and your boss, donors and other readers will thank you.
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A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.
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Quality content matters because it’s the very fuel of effective fundraising. But many small-to-medium nonprofits struggle to create and distribute consistent communications. Who’s to blame? The god of perfection.
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