On many days, working at a nonprofit in general (and then more specifically, being a fundraiser) will just break your heart. Over and over and over. Why do we continue to bloody our heads on that massive wall called the third sector? Here are four reasons why.
Viewing entries in
My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.
No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.
Do you tell your fundraiser you love them enough? In most nonprofits, the answer is no. That’s why Abeja Solutions created these fun valentines to share with that special fundraiser in your life.
I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.
There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.
Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.
A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.
Nonprofits often want a bigger slice of the fundraising pie. But many are uncertain about which fundraising strategies to use and how to properly balance them. And some are not preparing for both their short-term and long-term needs.
My dear nonprofit companions: You are overwhelmed, overburdened, likely underpaid, underappreciated and at this point in the year, very tired. You know what I do when I feel like that? Seek inspiration from the one and only Kermit the Frog.
I sing the praises of the small donor. Those generous folks that give when they can to a mailing, or online, or even to your very specific appeal on social media. Why? Because they’re the ones doing the heavy lifting in nonprofitland.
Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.
Nonprofits are concerned that a decision by Congress to increase the standard federal tax deduction will cost them donors. We sat down with Abeja Solutions founder Terri Shoemaker to find out how savvy nonprofits can turn this new challenge into an opportunity.
We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.
We all know millennials are the largest generation in the workforce and that they want nonprofits to communicate with them in many different ways. But don’t get distracted by that distant, moving target and miss the big one right in front of you.
Phoenix fundraiser Terri Shoemaker and marketer Virginia Treviño knew there had to be an easier way for nonprofits to get donor mailings done.
Research suggests that many fundraisers today rely on email to get to their fundraising goals. But ignoring actual donor behavior and response rates is dangerous. It’s like using the cheap sunscreen on a 110-degree day.
It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.
As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.
Shakespeare penned the words, “Beware the ides of March,” in his play Julius Caesar. The piece recounts the Roman ruler’s assassination by angry mob and stabbing. I hate to be dramatic, but sometimes being a fundraiser can feel just like that. Here's how to deal with disgruntled donors and still keep your cool.