Viewing entries in
fundraising

4 Reasons Why Your Fundraiser Keeps Coming to Work

Comment

4 Reasons Why Your Fundraiser Keeps Coming to Work

On many days, working at a nonprofit in general (and then more specifically, being a fundraiser) will just break your heart. Over and over and over. Why do we continue to bloody our heads on that massive wall called the third sector? Here are four reasons why.

Comment

Is Donor Stewardship Sinking?

Comment

Is Donor Stewardship Sinking?

My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.

Comment

6 Myths That Fool New Fundraisers

2 Comments

6 Myths That Fool New Fundraisers

No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.

2 Comments

How to Love a Fundraiser

2 Comments

How to Love a Fundraiser

I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.

2 Comments

Love Your Job More: Practice Selective Listening

Comment

Love Your Job More: Practice Selective Listening

There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.

Comment

Field Guide to Nonprofit Marketing Campaigns

Comment

Field Guide to Nonprofit Marketing Campaigns

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

Comment

Why I’m Thankful for Small Donors

Comment

Why I’m Thankful for Small Donors

I sing the praises of the small donor. Those generous folks that give when they can to a mailing, or online, or even to your very specific appeal on social media. Why? Because they’re the ones doing the heavy lifting in nonprofitland.

Comment

Why Simple Design Works Best in Fundraising

Comment

Why Simple Design Works Best in Fundraising

We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.

Comment

A Universal Problem: How to Communicate with Donors

Comment

A Universal Problem: How to Communicate with Donors

It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.

Comment

The Digital Avenger: Or How I Learned to Love Print Again

Comment

The Digital Avenger: Or How I Learned to Love Print Again

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

Comment

How to Manage Donor Complaints

Comment

How to Manage Donor Complaints

Shakespeare penned the words, “Beware the ides of March,” in his play Julius Caesar. The piece recounts the Roman ruler’s assassination by angry mob and stabbing. I hate to be dramatic, but sometimes being a fundraiser can feel just like that.  Here's how to deal with disgruntled donors and still keep your cool. 

Comment