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Better Donation Letters and Email through Data Hygiene (Part 2) On Prefix column, filter using drop-down box. Click Select All, then scan and click prefixes that need correction. 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Baby Boomers are set to donate $6.6 trillion over the next two decades. https://www.abejasolutions.com/blog/2018/7/9/nonprofitfundraisingstrategy/email/directmail monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649699757116-2OWNLQOGB3LP83T6LJDL/image-asset.jpeg Blog - Fundraisers: Don’t Get Burned by Streaky Strategy https://www.abejasolutions.com/blog/nonprofitwriting/ledewriting monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649699759755-43OULQW7U5ZKJFWAM4SW/image-asset.jpeg Blog - Start Out Spicy: Use Feature Leads to Combat Boring https://www.abejasolutions.com/blog/donorrelations monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649699762376-YGAIB50KX77F0T4CV1YQ/image-asset.jpeg Blog - A Universal Problem: How to Communicate with Donors https://www.abejasolutions.com/blog/2018/3/24/10-ways-to-stop-writing-boring-nonprofit-content monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649699765308-F8U8GDKIBPK4ULZGHOG8/image-asset.jpeg Blog - 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Reason #1: People trust traditional formats more when making purchase decisions. The top five most trusted advertising formats are all traditional tactics, according to a MarketingSherpa survey of 1,200 consumers. Three in four people said they trusted direct mail (76%). While less than half of respondents (43%) picked social media. What’s more, tech companies are driving the new growth in traditional formats as they (ironically!) promote things like Google Ads via direct mail. It’s their preferred way to cut through the digital clutter. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/de9e2091-a13d-48cc-89a0-6c1ddf346909/why-direct-mail_reason02.jpg Why Direct Mail - Reason #2: The average U.S. donor is age 65. She can hold mail in her hand, keep it on her desk, read it again, and decide how she wants to give – by check or online. In fact, donors are THREE times more likely to give online in response to a direct mail appeal than an emailed appeal. (Source: MobileCause). It’s also important to keep in mind that while younger donors are digital natives, they still read and enjoy direct mail. Read 5 Facts About Millennials & Direct Mail. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/3cbe0db2-3852-43df-b5ea-b8a9d3dbb312/why-direct-mail_reason03.jpg Why Direct Mail - Reason #3: Response rates (in monetary gifts) to online fundraising are much lower than direct mail. It’s easy to get lost in the flurry of digital metrics. The bottom line is that open rates, click throughs, likes, comments, and shares are useful indicators — but they’re not money in the bank. A direct mail letter to a house list (existing donors in your database) is still 75-112% more effective in raising money, on average, than the best performing digital tactic: email. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/38f3bcb9-ddc9-4196-90cf-92805603b918/response_rates_chart.png Why Direct Mail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/92c8971f-178f-4223-94df-41eba71b8196/TSW_logo_3x1.png Why Direct Mail - “The team never wants to do another campaign without Abeja’s support!” — Zee Peters, Executive Director, Development & Engagement https://www.abejasolutions.com/about daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About Us 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https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/a4633fe0-3589-4d33-b03d-a33d98b19826/Graphic_icon_monsoon.png Free Resources Write Fundraising Gold with This Storytelling Treasure Map https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/ab6382a8-26d0-4fc9-94bb-6c52d110bd63/Blog_icon_burnt_orange.png Free Resources Why Simple Design Works Best in Donation Letters https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/78cca152-f02c-4e7a-aed4-5289e0f806dd/List_icon_gray.png Free Resources 5 Donation Page Fixes to Make Before Fundraising Season https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/333b7164-12c9-409e-8b7e-b34545fee1ce/Blog_icon_blue.png Free Resources How Healthy Is Your Conversion Rate? https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/70a294c9-f179-4edb-a6fe-e7e6e0607e98/Video_icon_yellow.png Free Resources Avoid Costly Donor Mail Traps 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https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/4c65d710-7a19-4672-811d-87929a4bbf42/Worksheet_icon_blue.png Free Resources Giving Season Budget Planning Worksheet https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/194e7156-1531-42b8-b361-c458eeecf014/Video_icon_burnt_orange.png Free Resources Unlock the Secrets of Storytelling https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/b801b278-fa2b-441e-a60d-757e3844d17b/Guide_icon_orange.png Free Resources Giving Season Budget Planning Guide https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/05d57c3b-f719-4414-9830-d002772614fb/Guide_icon_gray.png Free Resources Choose the Best Postage Option https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/e7f6cbfd-960f-4dde-b05e-28b307b4a510/Tipsheet_icon_yellow.png Free Resources Giving Season: How to Save Time & Money on Your Appeal (Seasoned) https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/68a4feb2-b77f-4404-aeb9-fb8474721414/Tipsheet_icon_monsoon.png Free Resources Giving Season: How to Save Time & Money on Your Appeal (Skilled) https://www.abejasolutions.com/why-outsource-mail daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821520403-Q7CHJVZWUZQZ13B9XARU/Writing_bee_3x3.png Why Outsource Mail - Make it stand out Writing https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821577453-BSFKEWNAR3HNT8PS0FRN/Design_bee_3x3.png Why Outsource Mail - Make it stand out Design https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821535099-PSBLOVXTSZG9JX9PF8SR/Data_bee_3x3.png Why Outsource Mail - Make it stand out Data https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821601536-D650K667S3F2P233FGW1/Production_bee_3x3.png Why Outsource Mail - Make it stand out Production https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/d7254977-b216-4a8c-b1bf-0f2723014a4e/WasteNot_logo_3x1%402x.png Why Outsource Mail https://www.abejasolutions.com/work-samples daily 0.75 2022-07-03 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/113b1fd3-455a-4ce7-9d53-40bd45b2d718/TSW_sample_postcard.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/6a81083d-749b-4245-8a4f-a982476ae0b8/WasteNot_sample_card.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/6f3201b2-a6d5-425c-9ad8-39a97e9afdc7/Emancipet_sample_newsletter.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/73dafe26-f72a-4730-93d1-5c87736fcac8/Brazo_sample_mess.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/b585f486-1666-4488-b85c-cac1fc319376/RPU_sample_appeal.png Work Samples 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https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/aa87b583-2dee-4efe-aa72-dc87e80ac756/WVHS_sample_appeal.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/d63d249c-5f71-46a0-803b-e63dd643e21c/Nourish_sample_self-mailer.png Work Samples https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/e91bf2b8-b22f-4ba8-b167-52f9c64d9144/GMHS_sample_appeal.png Work Samples https://www.abejasolutions.com/contact daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/acc21365-b8dd-472f-bbea-912d1fa467c9/unsplash-image-HlI03bNHhBI.jpg Contact Us - Say Hello Reach out if you have a project in mind, need free advice, or just want to scream into the void. We know fundraising can sometimes be a beast. Let’s tame it together! hello@abejasolutions.com hello@abejasolutions.com 602-456-5606 24 W Camelback Rd #A404 Phoenix, AZ 85013 Resources Blog Facebook LinkedIn (We normally respond to emails within 48 hours. Please enjoy this cat tax in the interim.) https://www.abejasolutions.com/letter-process daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821520403-Q7CHJVZWUZQZ13B9XARU/Writing_bee_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821577453-BSFKEWNAR3HNT8PS0FRN/Design_bee_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821535099-PSBLOVXTSZG9JX9PF8SR/Data_bee_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1649821601536-D650K667S3F2P233FGW1/Production_bee_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1656620198736-PN16UZ4VP4KHKMNP5S3F/Bee_hexes_strategy_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1656620223735-9TWHVTKI52EVCUJFTBTU/Bee_mail_letter_right_rust_3x3.png Donation Letter Execution Process https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/f2130394-a45c-457a-811d-a1961d7feb8e/Donation_Letter_Execution_Process_preview_image.png Donation Letter Execution Process https://www.abejasolutions.com/404 daily 0.75 2022-06-23 https://www.abejasolutions.com/case-study-two-rivers daily 0.75 2022-07-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Case Study https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/219a66bc-3cfc-4bbc-84f7-797b0cfb6bf8/TRHFH_logo_3x1.png Case Study https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/94c82da3-7c6f-4c76-8731-592724ce1fb3/robinemail.png Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/b2d6115f-a26a-4d0a-9465-43e6295fdef6/TwoRiversVisit.png Case Study - Laura visited the combined Two Rivers team in Rochester in late 2021. A warm Minnesota welcome on a cold day! https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/93f4dc7a-b3ca-4a7d-b31b-a77a6f675ca1/unsplash-image-xDSD3Vmzh70.jpg Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/e2fbb642-d756-4930-bfaa-bfbb869f04cc/TRHFH_sample_Emily.png Case Study - Appeal #1 - East Robin finally received some good news from USPS, right before this piece was ready to mail in late November. Two Rivers already had an NPA that was registered in 1990, and it was connected to the CRID associated with the main Rochester office. That news saved them approximately $1,950 on postage! https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/db8429a9-a9e4-4a2c-b76d-21271f008271/TRHFH_sample_Charles.png Case Study - Appeal #2 - West But the good news came with bad news, too. The West mailer was not covered by that NPA, and would have to mail at the bulk mail rate. Luckily, the West letter was going to a smaller audience so it was only a $300 difference. Brianna successfully coached Robin through the process of adding an alternative mailing address to their NPA in early 2021, saving Two Rivers hundreds of dollars per mailing in the future. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/9e2d5b87-f616-4da8-a52d-11b34da5d13f/TRHFH_test_results_table.png Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1654814677517-UAHVYAAQSKBR2EKN1O9G/unsplash-image-rgJ1J8SDEAY.jpg Case Study https://www.abejasolutions.com/fall daily 0.75 2022-07-12 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/b801b278-fa2b-441e-a60d-757e3844d17b/Guide_icon_orange.png https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/a65a60f4-7af6-48f7-b43b-94d385605049/Postcard_1-1.png https://www.abejasolutions.com/terms-of-use daily 0.75 2022-07-27 https://www.abejasolutions.com/2021success daily 0.75 2022-06-30 https://www.abejasolutions.com/2021-ultimate-giving-season-toolkit daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1656606467605-TKFFPDQWPU08MHWCD4ZL/image-asset.png 2021 UGST Index https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1656606468195-WOSFUFF0DPZR0Y8WDZ14/image-asset.png 2021 UGST Index https://images.squarespace-cdn.com/content/v1/624b44bf089e812fdd2c4c3d/1656606468825-VE0KNSMO4HKR1NI8FP51/image-asset.png 2021 UGST Index - 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