Q&A: Choose the Right Appeal Photo
Wednesday, August 17, 10 a.m. PDT/Arizona
Award-winning photojournalist Sherrie Buzby is in the hot seat to answer your questions about choosing the best photos for your year-end appeal. Sherrie is a former Arizona Republic staff photographer who has chronicled the housing crisis, puppy mills, hurricanes, and children living in extreme poverty. She joins us in honor of World Photography Day.
Sourcing Stories for Donation Letters
Tuesday, August 30, 10 a.m. PDT/Arizona
Every donation letter needs an emotional story. Otherwise, you end up writing appeals that are focused on your nonprofit, not your donor. Laura Ingalls will cover essential story elements, the interview process, secondary sources, and key ethical considerations. We’ll also study real-life examples of donation letters to get you ready to source, then write your best appeal yet.
Master Your Year-end Appeal
COMPLETED: Thursday, August 11, 10 a.m. PDT/Arizona
This session is for anyone who is new to donor appeals or just needs a quick refresher on the core skills. You’ll get an overview of the must-have components of a donation letter. Plus, our experts will reveal insights on appeal writing, data prep, and managing print production to save you money and maximize results.