New Book for Small Fundraising Teams!
“Managed right, direct mail will be the action hero you can bank on.”
Direct mail still outperforms every digital tactic on the market when it comes to raising money. This step-by-step workbook will help YOU become the office’s expert and excel at mixing mail with digital tactics.
Sign up to get a sneak peek of the book — an AFP Advancement Northwest Washington Chapter exclusive — and be entered to win a FREE copy when the book releases in Summer 2025!
About the Authors
Abeja co-owners Brianna Klink and Laura Ingalls met at a national nonprofit in Phoenix. There, we planned and executed high-performing donor communications and trained thousands of nonprofit affiliates across the U.S. and Canada.
These smaller organizations struggled to consistently ask, thank, and report impact back to donors, especially in the channel most donors prefer: mail. In 2014, we founded Abeja to help nonprofits master direct mail fundraising.
We were inspired to write this workbook because:
Nonprofits frequently ask digital natives to manage mail … even when there’s no one on staff to mentor them.
Resources on mail often cover only part of the process, like writing … but you need to know equally tricky bits like how to prepare data and choose the right postage.
Most nonprofits aren’t mailing enough … and that means they lose donors and undermine their financial health. We’re on a mission to change that!
Chapter 1: Introduction
Chapter 2: Letter Package
Chapter 3: Process
Chapter 4: Prep for Success
Chapter 5: Postage Cost
Look Inside “How to Fundraise by Mail: A Digital Native’s Guide”
Chapter 6: Select Postage
Chapter 7: Story Sourcing
Chapter 8: Photo Sourcing
Chapter 9: Pre-writing
Chapter 10: Appeal Tour
Chapter 11: Writing
Chapter 12: Data Standards
Chapter 13: Data Styles
Chapter 14: List Selection
Chapter 15: Prepare the List
Chapter 16: Pre-Design
Chapter 17: Configure Design
Chapter 18: Layout
Chapter 19: Production Insourced
Chapter 20: Production Outsourced
Chapter 21: Digital Integration
Chapter 22: Post-Mailing
