The average conversion rate for a main donation page sits at just 17%. Here are 5 fixes to make to your donate page now.

A persona is a semi-fictional representation of your ideal donor. It helps you visualize them so that you can write donation letters that feel like a 1-to-1 conversation with that person only.

Normally, this would be the second-largest fundraising time of the year – with spring donation letters and events in full force. But the speed at which life has changed has some nonprofits thinking twice about fundraising ... at least right now. What’s the right approach for you?

Customize this template to create more consistent and engaging communications in 2020. Plus, this style guide will save your team time and hassle.

Most nonprofits have these annual tax summaries out to donors by January 31. But these aren’t just a donor thank you. When done correctly, they’re both a legal record and a donor stewardship and retention tool.

Is it tacky to include a reply slip in your holiday card? Our blog explores both sides of the debate and offers some helpful tips on how to choose.

Nonprofit folks are great improvisers. But don’t wing it when it comes to your year-end fundraising content. Make plans now to delight donors.

Nonprofit annual reports have a bad reputation. But when done well, they can be a vital tool to retain and grow gifts from the donors you have — and even inspire the donors you don’t have.

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.

Quality content matters because it’s the very fuel of effective fundraising. But many small-to-medium nonprofits struggle to create and distribute consistent communications. Who’s to blame? The god of perfection.

It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

Three out of four nonprofits admit they use social media to talk about their events, their activities and their needs. In doing so, they miss the true purpose of social media. Find out why now is a good time for nonprofits to rethink their social media strategies.