Posts in strategy
Field Guide to Nonprofit Marketing Campaigns

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

Read More
The Digital Avenger: Or How I Learned to Love Print Again

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

Read More
Basic Nonprofit Fundraising Plan Template [Free Download]

All too often, the year starts and fundraising planning gives way to crisis control. To help you get out of emergency mode, I’m sharing this nonprofit fundraising plan template – all ready for you to customize. If you’ve ever wondered how to write a successful fundraising strategy, this is a great start.

Read More