Food Rescue Group Tests Direct Mail, Sees “Shocking” Return
Waste Not helps fight hunger, while combating waste in the environment. The nonprofit organization wanted to test a donation request letter for the first time to kickoff their holiday giving campaign.
Abeja cleaned their database, wrote a story-driven appeal, and assisted Waste Not staff with uploading their content to Beezable. More than 40 donors responded, earning Waste Not a return that was more than 5 times their investment – an outcome the executive director said was pleasantly “shocking.”
Spay/Neuter Clinic Re-engages Donors, Increases Email Gifts
Altered Tails is Arizona’s largest nonprofit spay and neuter clinic. Their team came to Abeja to reactivate donors that they hadn’t spoken to for some time. Altered Tails asked us to focus only on email fundraising.
Abeja cleaned up the Altered Tails’ database, designed a new email template, wrote and coded appeals, created a metrics dashboard, and provided a go-forward growth plan. As a result, Altered Tails added more than 5,000 new email addresses and achieved a positive ROI ahead of the 2018 Giving Season.
Health Nonprofit Rebrands, Strengthens Outreach in Just 5 Months
AHRIC is a health benefits pool for employers that want to control their costs. Their team wanted to develop and launch a revised brand to their sales prospects and fill priority gaps in their marketing collateral.
Abeja led a message development session, defined a buyer’s journey, created new brand elements, redesigned a website, produced digital, print and video collateral, and tested an integrated campaign to prospects. This suite of materials “nicely facilitated the sales process,” with the client expecting revenue growth by year’s end.
Conservation Group Gets Annual Report Out to Donors
Sky Island Alliance connects people to science and policy to protect the Madrean Sky Islands. Their team asked Abeja to complete an annual report that had been left unfinished by an intern.
Abeja edited existing copy, sourced new stories, organized pages, created the design, and helped staff at the nonprofit organization get the report professionally printed.