Nonprofits naturally have amazing stories to tell about lives saved, challenges overcome, heart-breaking sacrifice and huge needs that diverse communities are rallying to meet. So why is so much of our writing DEAD BORING. Understanding how journalists decide if something is worthy to print, can help change that.
Viewing entries tagged
As a nonprofit writer, there are moments that feel like being an NFL linebacker – taking the hits play after play. Don’t let your storytelling get sidelined by confusing plays and poor sportsmanship. Here are 5 things you can do to take some of the pain out of nonprofit communications.