I’ve been thinking about how spicy, vital causes like yours go with the bland, safe option when they write. Should we blame legal? Tempting. How about the curse of multiple editors? That certainly doesn’t help. But the fact is that sometimes we feel too busy to be creative. Here’s some inspiration.
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It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.
Nonprofits naturally have amazing stories to tell about lives saved, challenges overcome, heart-breaking sacrifice and huge needs that diverse communities are rallying to meet. So why is so much of our writing DEAD BORING. Understanding how journalists decide if something is worthy to print, can help change that.