Viewing entries tagged
nonprofit writing

Start Out Spicy: Use Feature Ledes to Combat Boring

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Start Out Spicy: Use Feature Ledes to Combat Boring

I’ve been thinking about how spicy, vital causes like yours go with the bland, safe option when they write. Should we blame legal? Tempting. How about the curse of multiple editors? That certainly doesn’t help. But the fact is that sometimes we feel too busy to be creative. Here’s some inspiration.

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A Universal Problem: How to Communicate with Donors

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A Universal Problem: How to Communicate with Donors

It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.

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10 Ways to Stop Writing Boring Nonprofit Content

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10 Ways to Stop Writing Boring Nonprofit Content

Nonprofits naturally have amazing stories to tell about lives saved, challenges overcome, heart-breaking sacrifice and huge needs that diverse communities are rallying to meet. So why is so much of our writing DEAD BORING. Understanding how journalists decide if something is worthy to print, can help change that.

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