Stories invite a deeper relationship with your donors. But if you fail to tell great stories – consistently throughout the year – your fundraising revenue will likely suffer. That’s why I want to teach nonprofits how to spin gold, using the 7 basic story plots.
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A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.
Quality content matters because it’s the very fuel of effective fundraising. But many small-to-medium nonprofits struggle to create and distribute consistent communications. Who’s to blame? The god of perfection.