I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.
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Quality content matters because it’s the very fuel of effective fundraising. But many small-to-medium nonprofits struggle to create and distribute consistent communications. Who’s to blame? The god of perfection.