No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.
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Nonprofits often want a bigger slice of the fundraising pie. But many are uncertain about which fundraising strategies to use and how to properly balance them. And some are not preparing for both their short-term and long-term needs.
I sing the praises of the small donor. Those generous folks that give when they can to a mailing, or online, or even to your very specific appeal on social media. Why? Because they’re the ones doing the heavy lifting in nonprofitland.
Nonprofits are concerned that a decision by Congress to increase the standard federal tax deduction will cost them donors. We sat down with Abeja Solutions founder Terri Shoemaker to find out how savvy nonprofits can turn this new challenge into an opportunity.
We all know millennials are the largest generation in the workforce and that they want nonprofits to communicate with them in many different ways. But don’t get distracted by that distant, moving target and miss the big one right in front of you.
Research suggests that many fundraisers today rely on email to get to their fundraising goals. But ignoring actual donor behavior and response rates is dangerous. It’s like using the cheap sunscreen on a 110-degree day.
All too often, the year starts and fundraising planning gives way to crisis control. To help you get out of emergency mode, I’m sharing this nonprofit fundraising plan template – all ready for you to customize. If you’ve ever wondered how to write a successful fundraising plan, this is a great start.