Viewing entries tagged
fundraising letters

Why Simple Design Works Best in Fundraising

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Why Simple Design Works Best in Fundraising

We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.

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The Digital Avenger: Or How I Learned to Love Print Again

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The Digital Avenger: Or How I Learned to Love Print Again

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

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