Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.
Viewing entries tagged
We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.
Phoenix fundraiser Terri Shoemaker and marketer Virginia Treviño knew there had to be an easier way for nonprofits to get donor mailings done.
As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.