Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.
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We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.
We all know millennials are the largest generation in the workforce and that they want nonprofits to communicate with them in many different ways. But don’t get distracted by that distant, moving target and miss the big one right in front of you.
Phoenix fundraiser Terri Shoemaker and marketer Virginia Treviño knew there had to be an easier way for nonprofits to get donor mailings done.
When nature called, Brianna Klink de Ruiz found her calling. Bri was a college student, waiting to pick up her boyfriend outside a computer science lab at the University of Washington. But she couldn’t wait any longer to visit the ladies room.
As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.
Truly successful fundraising, the kind that builds a relationship and earns repeat donations, runs on data. A good database can tell you exactly who to mail, what to mail them and when they’re most likely to give a donation. It’s time to leave Access and Excel behind—without breaking the bank or your back.