Viewing entries tagged
direct mail

Love Your Job More: Practice Selective Listening

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Love Your Job More: Practice Selective Listening

There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.

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Why Simple Design Works Best in Fundraising

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Why Simple Design Works Best in Fundraising

We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.

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Is Your Data Stuck in the  Stone Age?

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Is Your Data Stuck in the Stone Age?

Truly successful fundraising, the kind that builds a relationship and earns repeat donations, runs on data. A good database can tell you exactly who to mail, what to mail them and when they’re most likely to give a donation. It’s time to leave Access and Excel behind—without breaking the bank or your back. 

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