Do you tell your fundraiser you love them enough? In most nonprofits, the answer is no. That’s why Abeja Solutions created these fun valentines to share with that special fundraiser in your life.
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There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.
Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.
Terri Shoemaker never thought she’d make millions. And when she did dream about winning the lottery, she thought about her own bank account. Terri had no idea that those dreams would come true. But instead of the money coming to her, it would go to help feed hungry people and rescue pets.
We know how easy it is for fundraising appeals to get complicated. The executive director wants this. A board member likes that. But those extra things don’t impress most donors, and they come at a hidden cost to your nonprofit.
We all know millennials are the largest generation in the workforce and that they want nonprofits to communicate with them in many different ways. But don’t get distracted by that distant, moving target and miss the big one right in front of you.
Phoenix fundraiser Terri Shoemaker and marketer Virginia Treviño knew there had to be an easier way for nonprofits to get donor mailings done.
When nature called, Brianna Klink de Ruiz found her calling. Bri was a college student, waiting to pick up her boyfriend outside a computer science lab at the University of Washington. But she couldn’t wait any longer to visit the ladies room.
Research suggests that many fundraisers today rely on email to get to their fundraising goals. But ignoring actual donor behavior and response rates is dangerous. It’s like using the cheap sunscreen on a 110-degree day.
Truly successful fundraising, the kind that builds a relationship and earns repeat donations, runs on data. A good database can tell you exactly who to mail, what to mail them and when they’re most likely to give a donation. It’s time to leave Access and Excel behind—without breaking the bank or your back.