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Start Out Spicy: Use Feature Ledes to Combat Boring

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Start Out Spicy: Use Feature Ledes to Combat Boring

I’ve been thinking about how spicy, vital causes like yours go with the bland, safe option when they write. Should we blame legal? Tempting. How about the curse of multiple editors? That certainly doesn’t help. But the fact is that sometimes we feel too busy to be creative. Here’s some inspiration.

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