A well-managed story bank prevents those “oh crap” moments when you need to tell the perfect story with the perfect photo – and it just doesn’t exist.
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It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.
Vanity metrics are rarely correlated to real outcomes, like increasing donations so you can provide more meals to people in need. Your nonprofit’s mission is why you exist. And everything you do, including PR, should contribute to that mission in some way.
As a nonprofit writer, there are moments that feel like being an NFL linebacker – taking the hits play after play. Don’t let your storytelling get sidelined by confusing plays and poor sportsmanship. Here are 5 things you can do to take some of the pain out of nonprofit communications.