Research suggests that many fundraisers today rely on email to get to their fundraising goals. But ignoring actual donor behavior and response rates is dangerous. It’s like using the cheap sunscreen on a 110-degree day.
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Nonprofits love to save money. Relying on low-cost digital tools like email and social media is a great way to do that. But nonprofits also need people to read and respond to their communications. And research shows that’s getting harder for some nonprofits to achieve online. Get the solution.