Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.
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Choosing what postage to use for your donor mail can be tricky. You want your mailing to get to donors quickly. And you want them to know how important you are to them, but alas, you have a budget. Terri Shoemaker helps you sort out the options.
Nonprofits are concerned that a decision by Congress to increase the standard federal tax deduction will cost them donors. We sat down with Abeja Solutions founder Terri Shoemaker to find out how savvy nonprofits can turn this new challenge into an opportunity.
As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.
All too often, the year starts and fundraising planning gives way to crisis control. To help you get out of emergency mode, I’m sharing this nonprofit fundraising plan template – all ready for you to customize. If you’ve ever wondered how to write a successful fundraising plan, this is a great start.
Three out of four nonprofits admit they use social media to talk about their events, their activities and their needs. In doing so, they miss the true purpose of social media. Find out why now is a good time for nonprofits to rethink their social media strategies.