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strategy

Field Guide to Nonprofit Marketing Campaigns

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Field Guide to Nonprofit Marketing Campaigns

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

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The Digital Avenger: Or How I Learned to Love Print Again

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The Digital Avenger: Or How I Learned to Love Print Again

As I moved up the nonprofit ladder, I started a one-woman campaign against print. If there was no proof of ROI, I destroyed it and sometimes recreated it in digital form. But now I know that when print and email get together, average response rates soar. That means more money to fund programs and make meaningful change happen.

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Basic Nonprofit Fundraising Plan Template [Free Download]

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Basic Nonprofit Fundraising Plan Template [Free Download]

All too often, the year starts and fundraising planning gives way to crisis control. To help you get out of emergency mode, I’m sharing this nonprofit fundraising plan template – all ready for you to customize. If you’ve ever wondered how to write a successful fundraising plan, this is a great start.

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Time for Nonprofits to Rethink Social Media

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Time for Nonprofits to Rethink Social Media

Three out of four nonprofits admit they use social media to talk about their events, their activities and their needs. In doing so, they miss the true purpose of social media. Find out why now is a good time for nonprofits to rethink their social media strategies. 

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