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communications

Is Donor Stewardship Sinking?

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Is Donor Stewardship Sinking?

My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.

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7 Wonders of the Storytelling World

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7 Wonders of the Storytelling World

Stories invite a deeper relationship with your donors. But if you fail to tell great stories – consistently throughout the year – your fundraising revenue will likely suffer. That’s why I want to teach nonprofits how to spin gold, using the 7 basic story plots.

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How to Love a Fundraiser

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How to Love a Fundraiser

I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.

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Field Guide to Nonprofit Marketing Campaigns

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Field Guide to Nonprofit Marketing Campaigns

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

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Start Out Spicy: Use Feature Ledes to Combat Boring

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Start Out Spicy: Use Feature Ledes to Combat Boring

I’ve been thinking about how spicy, vital causes like yours go with the bland, safe option when they write. Should we blame legal? Tempting. How about the curse of multiple editors? That certainly doesn’t help. But the fact is that sometimes we feel too busy to be creative. Here’s some inspiration.

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A Universal Problem: How to Communicate with Donors

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A Universal Problem: How to Communicate with Donors

It doesn’t matter whether your nonprofit is in Arizona or Abuja. The one audience that seems to vex us the most is donors. How can we keep up with what donors are thinking and tell them stories that will inspire them to give? Thinking through your “buyer journey” is a good place to start. Here’s how.

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10 Ways to Stop Writing Boring Nonprofit Content

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10 Ways to Stop Writing Boring Nonprofit Content

Nonprofits naturally have amazing stories to tell about lives saved, challenges overcome, heart-breaking sacrifice and huge needs that diverse communities are rallying to meet. So why is so much of our writing DEAD BORING. Understanding how journalists decide if something is worthy to print, can help change that.

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How Nonprofits Really Use Digital Tools

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How Nonprofits Really Use Digital Tools

Nonprofits love to save money. Relying on low-cost digital tools like email and social media is a great way to do that. But nonprofits also need people to read and respond to their communications. And research shows that’s getting harder for some nonprofits to achieve online. Get the solution. 

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Time for Nonprofits to Rethink Social Media

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Time for Nonprofits to Rethink Social Media

Three out of four nonprofits admit they use social media to talk about their events, their activities and their needs. In doing so, they miss the true purpose of social media. Find out why now is a good time for nonprofits to rethink their social media strategies. 

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Is Your PR Effective? Use Analytics to Find Out

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Is Your PR Effective? Use Analytics to Find Out

Vanity metrics are rarely correlated to real outcomes, like increasing donations so you can provide more meals to people in need. Your nonprofit’s mission is why you exist. And everything you do, including PR, should contribute to that mission in some way. 

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5 Ways to Ease the Pain of Nonprofit Writing

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5 Ways to Ease the Pain of Nonprofit Writing

As a nonprofit writer, there are moments that feel like being an NFL linebacker – taking the hits play after play. Don’t let your storytelling get sidelined by confusing plays and poor sportsmanship. Here are 5 things you can do to take some of the pain out of nonprofit communications. 

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