4 Reasons Why Your Fundraiser Keeps Coming to Work

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4 Reasons Why Your Fundraiser Keeps Coming to Work

On many days, working at a nonprofit in general (and then more specifically, being a fundraiser) will just break your heart. Over and over and over. Why do we continue to bloody our heads on that massive wall called the third sector? Here are four reasons why.

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Is Donor Stewardship Sinking?

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Is Donor Stewardship Sinking?

My parents taught me to give of my time. That led me to a nonprofit career and, as soon as I could, to become as generous of a donor as possible. If I had more, I would give more. But the sad truth is, I have tried to give more and failed repeatedly. Here’s why.

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6 Myths That Fool New Fundraisers

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6 Myths That Fool New Fundraisers

No one likes to be fooled, especially where money is concerned. But if you’re a novice to the fundraising world, it’s easy to get distracted by all the fads that clog your inbox. Here are 6 of the top myths that I hear new fundraisers repeat. Let’s do some myth-busting with the latest research on these topics.

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7 Wonders of the Storytelling World

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7 Wonders of the Storytelling World

Stories invite a deeper relationship with your donors. But if you fail to tell great stories – consistently throughout the year – your fundraising revenue will likely suffer. That’s why I want to teach nonprofits how to spin gold, using the 7 basic story plots.

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How to Love a Fundraiser

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How to Love a Fundraiser

I didn’t set out to fall in love with a fundraiser. In fact, as a communications director I was convinced that all of them were crazy. But The One treated me differently. In her eyes, I was someone with which she could plan and build a lasting fundraising program.

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Love Your Job More: Practice Selective Listening

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Love Your Job More: Practice Selective Listening

There comes a point when you will know more than the people who are commenting on your work. And they rarely make comments to learn about the field of fundraising and its quirks. Listening to them will make work less effective — and that’s something fundraisers literally can’t afford to do.

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Field Guide to Nonprofit Marketing Campaigns

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Field Guide to Nonprofit Marketing Campaigns

Often we’re so eager to start executing on a marketing campaign that we forget or rush through the other two parts: strategy and evaluation. But when you rush to execution, I can practically guarantee campaign failure. Or if luck is on your side, partial results. Here’s how to do it right.

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5 Ways to Break Bad Nonprofit Writing Habits

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5 Ways to Break Bad Nonprofit Writing Habits

Great writing helps to develop strong relationships with donors. It snags grants and helps your community to understand and care about the complex need that your programs solve. Master these 5 tips and your boss, donors and other readers will thank you.

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Why I’m Thankful for Small Donors

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Why I’m Thankful for Small Donors

I sing the praises of the small donor. Those generous folks that give when they can to a mailing, or online, or even to your very specific appeal on social media. Why? Because they’re the ones doing the heavy lifting in nonprofitland.

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The Nightmare on Giving Street

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The Nightmare on Giving Street

We recently met a pair of nonprofit leaders who are losing sleep over their fundraising programs. All they want to do is run away from the nightmare of not making payroll or not keeping the lights on. But without understanding who really gives and how to balance growth with stability, they risk coming face-to-face with the monster they fear the most.

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The Power of Mail in Times Like These

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The Power of Mail in Times Like These

If your charity mail can convey the feeling of getting a letter from friends or family, even a tiny bit, I’d argue it leans more toward the kind of mail we need (and save!) rather than the kind of mail that’s headed straight into the recycle bin.

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